Gamification of walking in nature: A field experiment with Pokémon GO Routes
summary
A field experiment creates 13 Routes in Pokémon GO and logs walks from summer 2023 to Dec 20 2023, plus a survey with n=67 survey responses. Results show 13 Routes get walked mainly near population centers; urban routes outperform nature routes despite expectations. Lack of unique location rewards and poor route discoverability limit rural uptake, and time or travel effort blocks visits. Recommendation: add unique location rewards and better route discovery, and focus on urban parks as practical nature targets.
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