Paying Customer, not Necessarily a Retained Customer in Freemium Games
summary
Analysis of an idle RPG dataset from Dealers Only Squad measures days from signup to first in-app purchase and links timing to retention. Players who buy on registration-day show the steepest drop; each day of delay raises D+1 by 0.29%-points and D+7 by 1.35%-points per day for D+7. Early impulse purchases often create disappointment or churn rather than loyalty, so prioritize improving post-purchase experience over aggressive early monetization.
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