Panel: How to Optimise Revenue & Retention for Your Games
summary
Panel argues you must plan monetization at GDD, instrument funnels and liveops, and test aggressively rather than bolt on ad SDKs later. Recommend AdInMo billboards and audio ads or in‑game help videos to keep players in session, track day‑0/1/7 funnels with analytics (example: DeltaDNA→Unity) and accept that only 3–5% IAP conversion funds many titles so combine ads plus IAP. Case notes: season‑pass delayed revenue (Apex) and low‑priced ad‑free buys under ~$4 often lose long‑term yield.
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chapters (11)
- 0:00Intro
- 1:55Panel Introductions
- 5:05Start at the beginning
- 9:55The funnel mindset
- 14:05The evolution of advertising
- 17:03Nonintrusive value exchange
- 24:10Live Ops
- 26:07SDK Integration
- 32:54Do you think theres a risk where some games offer premium to get adfree
- 34:44Have you had a light bulb moment
- 37:54How do you feel about monetization
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