Superstar Speed Panel: Rethinking InGame Advertising
summary
Claims that non-interruptive programmatic placements can scale across mobile games, using “green‑screen” ad slots engineers place at design time rather than tacked on later. Tools include an in‑house game design team, contextual and behavioral targeting signals, and IAB work on measurement. Early results cite a charity campaign with 12% uplift vs 3% benchmark and surveys showing ~75% dislike banners and ~70% prefer immersive formats. Remaining hurdles: brand safety rules, KPI standards and creative integration.
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chapters (6)
- 0:00Start
- 10:58Why Do You Think in-Game Advertising Is Exciting
- 14:38Brand Safety
- 25:49Measurement
- 27:20What Other Kpis Are Important to You as an Advertiser
- 29:21Audience Questions
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