How to Maximise Engagement (& Fun!) Through Live Ops Strategies
summary
Leanplum and The Sandbox show that personalizing live ops lifts monetization: behavioral segmentation doubles revenue per message versus demographics, and real-time triggers produce about a 5x lift for push and email. They use A/B testing, remote configuration to toggle prices/SDKs, in‑app messages plus push and email, and targeted first‑purchase packs for highly engaged non‑monetizers. A case study reports +16% open rates and +17% revenue from timing and content tests.
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chapters (9)
- 0:00Intro
- 1:15Introductions
- 3:35About Lean Plum
- 7:00Life Cycle Marketing
- 15:07Personalization
- 21:22Distribution of Campaigns
- 22:04Triggered Communication
- 23:02Case Study
- 25:02QA
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