iOS 15 Upcoming Changes & Impact on ASO
summary
Covers concrete iOS 15 features and operational impact: 35 custom product pages (screenshots/videos per URL, Apple review required, likely 1–2 week lead), in‑app event cards indexed for search with event metadata and deep links, and native App Store A/B testing limited to creatives (no text) with uncertainty around statistical thresholds (Google Play uses 90% vs industry 95%). Notes AppTweak tracks 3M keywords, warns about ad‑network URL compatibility and recommends a testing backlog, asset localization and 7+ day experiments.
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chapters (19)
- 0:00Intro
- 1:19About aptwiq
- 5:23Is iOS 15 a revolution
- 7:50Custom Product Pages
- 12:52How to Get Ready
- 16:37InApp Event Cards
- 22:22Native App Store AB Testing
- 27:02Direct Marketing
- 27:32Mock Cutting Spend
- 28:02Creative Production
- 28:32Why this is so big
- 29:02Multiple customer product pages
- 29:32Custom store listings
- 30:02Special offers
- 30:32Special offer example
- 31:02Customer product pages
- 31:32App binary review
- 32:02Biggest opportunity
- 33:02Outro
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