iOS 15 Upcoming Changes & Impact on ASO
summary
Apple adds three store marketing tools: 35 custom product pages that let campaigns land on alternate screenshots/videos (assets reviewed separately, expect 1–2 week approval), in‑app event cards with indexed metadata and event types (competition, live event, season) that can appear in search and be deep‑linked, and native App Store A/B testing for creatives only (icons/previews/screenshots, no text) with unknown statistical thresholds (Google Play uses 90% vs industry 95%). AppTweak stats: 3M keywords tracked, 50 features shipped last year; plan tests, creative production, and 7+ day validity per experiment.
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chapters (19)
- 0:00Intro
- 1:19About aptwiq
- 5:23Is iOS 15 a revolution
- 7:50Custom Product Pages
- 12:52How to Get Ready
- 16:37InApp Event Cards
- 22:22Native App Store AB Testing
- 27:02Direct Marketing
- 27:32Mock Cutting Spend
- 28:02Creative Production
- 28:32Why this is so big
- 29:02Multiple customer product pages
- 29:32Custom store listings
- 30:02Special offers
- 30:32Special offer example
- 31:02Customer product pages
- 31:32App binary review
- 32:02Biggest opportunity
- 33:02Outro
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