The Future of App Monetisation: An Industry Outlook
summary
Report synthesizes interviews with 25 industry leaders, predicts mobile game ad revenue growing at ~17% CAGR to about $53B by 2024, and urges concrete moves: shift to bidding (replace waterfalls), test SKAdNetwork implementations, adopt hybrid monetization (rewarded video + IAP) and diversify formats. Facebook outlines tools: instant/cloud playables, Audience Network bidding and rewarded inventory, automated app ads for UA. Practical next steps and hubs are available at fb.me/ami and Audience Network resources.
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chapters (9)
- 0:00Start
- 3:07Agenda
- 3:53Disruption for app businesses
- 5:00Mobile gaming is now the fastest growing segment of the global games market!
- 6:21Bidding has moved from a priority to an imperative
- 8:25Developer innovation drives an ongoing value
- 13:42Recommendations for 2022
- 15:39Facebook solutions to support these recommendations
- 16:34Next Steps
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