Panel: How to Optimise Revenue & Retention for Your Games
summary
Panel argues monetize from GDD onward, not after launch, and treats ads as integrated product placement (AdInMo billboards) rather than interruptive breaks. Key specifics: opt-in rewarded video converts casual churners, IAPs still only convert ~3–5% of users, one‑time “remove ads” buys under ~$4 often lose lifetime revenue, soft launches can take ~9 months to stabilize LTV, and SDKs must be native/open but aggregated into a single view of the world. Recommended tactics include day zero monetization, using opt-in ads and short consultant sprints to avoid costly integration mistakes.
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chapters (11)
- 0:00Intro
- 1:55Panel Introductions
- 5:05Start at the beginning
- 9:55The funnel mindset
- 14:05The evolution of advertising
- 17:03Nonintrusive value exchange
- 24:10Live Ops
- 26:07SDK Integration
- 32:54Do you think theres a risk where some games offer premium to get adfree
- 34:44Have you had a light bulb moment
- 37:54How do you feel about monetization
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