Panel: The Monetisation Menu: Picking the Best Business Model for Your Audience.
summary
Panelists push concrete levers not platitudes: a claimed $1.2M per year from 100k DAU by adding a three‑part system — g‑commerce marketplace + rewards + rewarded ads — that sits in the lobby and funnels brand dollars into in‑game currency; tacticable moves include geo waterfalls, CPM floors, using user‑level ad revenue to feed acquisition algorithms, and preferring banners over risky app‑open placements. Measured ad options include audio ads $4–7 eCPM, 5–15% revenue uplift, while overall CPMs down 10–15%, purchasers remain stable.
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chapters (9)
- 0:00Welcome
- 1:18Panelist introductions
- 2:20Revenue for casual gaming
- 9:04Flipping subscription model
- 15:04Investing in gaming startup
- 20:02Mobile monetization future
- 23:32Optimizing in-game audio ads
- 27:11Recession impact on revenue
- 35:19Q&A and closing
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