Net Advertisement pt.1
summary
Panelists describe concrete moves: a publisher removes display ads and sees audience growth, a membership program signs 400,000 Times Plus subscribers and trades ad revenue for partnerships (Spotify is top), retention compares 85% retention for paid members versus 15% for free promotions, Facebook’s unlabeled-to-sponsored mobile feed model multiplies revenue, a sports app ships two-second video highlights and drives surprising engagement, and a classifieds app launches mobile‑only person‑to‑person credit‑card installments with 40–50% mobile traffic growing toward 80%.
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chapters (9)
- 0:00Introduction
- 1:04Print to digital ads
- 2:49Subscription vs disruptive ads
- 5:59Mobile ads and Facebook
- 7:43Brand vs direct response
- 9:07ESPN real-time highlights
- 10:53Mobile transactions
- 12:17Yad2 mobile marketplace
- 14:03Mobile-first necessity
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