App Developer Panel
summary
Companies report concrete wins and pains: using the Facebook Login drives far faster mobile registration and richer personalization but creates token/session and duplicate-account edge cases; enabling Open Graph sharing (GetGlue’s watching action, Poshmark’s likes/comments/follows) boosts discovery and engagement — Poshmark sees peaks near 100 shares/sec during themed Posh Parties; deep linking raises install-to-open conversion noticeably; Nike finds social cheers increase retention; Fab measures mobile revenue jump from ~10% to 30–40% and sees mobile app install ads perform ~20–30% better.
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chapters (13)
- 0:00Start
- 1:13Poshmark
- 2:04Nike
- 10:04Dual Login Options
- 13:27Experiment with Different Levels of Permissions
- 21:02Open Graph
- 25:07Promoting Your App
- 29:23Last Pieces of Advice
- 30:21What Are some of the Data Solutions You Guys Use to To Get the Most out of It and Tie that In with Other Data Sources That Eventually Lead to Revenue or Internal Improvements
- 31:34Ip Based Tracking System
- 32:04What Stories Are You Guys Finding Are Kind Of Getting the Most Engagement with Your Users
- 34:49Do Your Apps Default To Have Posts Automatically Sent to Facebook and How Often
- 42:52Office Hours
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