The Next Evolution of Facebook Platform for Mobile
summary
Facebook reports concrete distribution tools and results: 263 million clicks from Facebook to app stores in one month, Candy Crush at ~50 million MAU and 2x engagement for users across web and mobile, 81% of top 100 iOS and 70% of top 100 Android apps integrate. New rollouts include an open graph object API to store objects instead of running web servers, a native share dialog needing one line of code, a split-permissions login flow that raises conversion ~5%, and iOS SDK 3.5 plus forthcoming Android support.
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chapters (13)
- 0:00Facebook mobile platform evolution
- 3:30HTML5 versus native apps
- 8:25Timeline app integration
- 10:29Mobile app installs
- 12:56App discovery channels
- 15:08Cross-platform integration example
- 19:02Success metrics and adoption
- 21:07iOS and Android SDK features
- 22:33Future of open graph
- 25:02Open graph object API
- 27:31Facebook login improvements
- 29:55Facebook technology partners
- 31:20Summary for developers
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