Driving Discovery of Mobile Games
summary
Facebook shows concrete discovery and engagement tools: App Center and a games-specific News Feed plus Timeline Games Collection and Graph Search drive 263 million mobile referrals in a month; App Center’s social ranking flattens the top-100 curve. Social features include Scores API (publish integers, auto beat/highscore stories, build social leaderboards), structured Open Graph achievements and gifting, targeted friend selectors, weekly tournament resets, and boosts from Facebook Login (examples: Ludia 63% login → 70% revenue; Wooga 70% login → 9x payer likelihood). New native share/login dialogues, object API, object browser and an iOS SDK ship.
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chapters (7)
- 0:00The social nature of gaming
- 2:57Facebook's role in gaming
- 5:06Driving game discovery
- 11:11Boosting user engagement
- 16:55Social mechanics for apps
- 26:05Cross-platform success
- 30:25Q&A and closing remarks
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