Superstar Session: New Ways to Optimise Your Instant Games Design
summary
Facebook positions Instant Games inside a new gaming tab and reports 700 million people engage with gaming content, driving features like a Play Games pill, a notifications inbox, a Recently Played unit, and direct invites that land friends in the same match in real time. Tests show higher engagement when using video assets and social mechanics: poll shares are beta-tested and leaderboards/tournaments went viral with thousands of players but often fail alone, so tournaments are redesigned with clearer CTAs and playful visuals to reduce friction.
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chapters (16)
- 0:00Start
- 0:34Optimizing Instant Games Design
- 4:12Facebook Gaming Tab
- 6:31Why Users Wanted To Play
- 7:18Value Proposition
- 7:37Instant Playability
- 8:35Designs Daily Challenges
- 10:27Low Friction
- 10:49Direct Invites
- 11:20Discovery Bucket
- 11:41Playing the Game
- 12:32Gaming Table
- 13:21Notifications Inbox
- 14:15Media Quality
- 16:03The in-Game Menu
- 16:45Leaderboards
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