Building a Long-term Gaming App Business: Applying Lessons of the Past to Power Your Success
summary
Argues that mediation and user-level ad transparency are the levers that turn experiments into sustainable games: MoPub supplies impression-level revenue data so teams can price rewards and target UA by actual per-user ad yield; waterfall creation time falls from days to a two-hour waterfall setup; a hyper‑casual studio reports testing 100 games per month, ~30 launches in 2019 with five titles surviving, and uses ILRD to scale a game into the top charts.
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chapters (11)
- 0:00Introduction
- 1:51Game dev tools evolution
- 2:56Mobile ad monetization shift
- 4:03Revenue data transparency
- 5:50Streamlining teams
- 6:32Monetization expertise growth
- 7:58Market challenges & opportunities
- 8:26Hyper-casual insights
- 10:38Mediation platforms role
- 12:29Impression-level revenue data
- 13:54Q&A
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