Maintaining Authenticity: Best Practises to Work with Influencers
summary
Panelists argue influencer work must prove ROI: one agency runs pay-per-install ROI-positive campaigns, another contrasts $3,000 vs $70 deals when shopping for reach. Teams use data tools to find niche creators inside game communities, pick people by fit not follower counts, and set a practical 50–100k follower threshold for scalable deals. Concrete builds include tutorial videos that cut churn, in-game influencer events with usable prizes, and prepared legal/PR and server scaling for campaign spikes.
AI-written summary · about
chapters (8)
- 0:00Introduction
- 2:31Finding influencers
- 7:27Managing partnerships
- 12:24Micro vs macro influencers
- 13:50Beyond traditional content
- 17:41Authenticity and performance
- 22:15Authenticity vs ROI
- 27:11Q&A
related talks
01h 01mHow to recognize the best influencer for your game
52mAre Influencers the Future of Game Marketing?
21mInfluencer marketing: The tips that your app needs
47mCurated Panel: Working With Creators at Scale: UGC for Paid User Acquisition
01h 01mFrom Impressions to Conversions: How Micro-Influencers Drive Engagement and Sales for Games
19mBuilding campaigns that go viral
32mInfluencers as Part of Your Video Creative Mix
38mDriving One Million Installs with TikTok Influencers