Influencer marketing: The tips that your app needs
summary
Agency grows influencer line from one person to a team of eight and builds a database of 3,000 influencers, running over 1,000 ad placements in 14 months. Campaigns use 30–60s creator-produced videos, native-language briefs, tracking links and in‑app bonuses; expect direct outreach reply rates of 0–5% and a post-campaign uplift where 20–70% of installs come from organic App Store searches. Second-tier creators often outperform top names; Latin America buys 100k views for $200–$300; plan 24/7 campaign management and a whitelist of reliable channels.
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chapters (10)
- 0:00Intro
- 2:02Why influencer marketing
- 4:11The 4 stages
- 6:10How to approach influencers
- 7:26Time zones
- 10:23Specificity
- 12:14Russian YouTubers
- 13:36Latin America
- 15:42Data
- 16:58Agency
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