~/talk

How to get your app to the top of the App Store

Talkat Pocket Gamer Connects London 2018 · 2018-01-22..01-23
links:none on file
slides:none on file

Claims concrete steps: combine ASO + search ads so metadata and paid bids work together, pick ~29 target keywords and seed them across title, subtitle, promo and description, then buy those exact terms to build download velocity. Shows real numbers: one test gets 1,004 downloads for $1,000 (26¢ CPA) versus 52 for $1 each. Uses a custom search-ads platform (six months old) that automates bidding and attribution, offers $300 credit, and exploits iOS 11 promo text editable changes and a seven-download window to build ranking.

AI-written summary · about

  1. 0:00Introduction
  2. 3:57Why ASO matters now
  3. 7:08ASO and paid search
  4. 10:18Download velocity for rankings
  5. 12:46Metadata that ranks
  6. 14:30ASO strategy template
  7. 18:04Keyword backlog management
  8. 20:14Q&A
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