Candy Crush Saga and longevity and innovation
summary
Candy Crush Saga hits a five‑year anniversary and live games, not new launches, drive the charts (eight of ten top titles are older than a year). The company treats products like TV series: invest in technical debt, train generalists to replace specialist rockstars, keep dedicated teams per title (eight‑nine studios, some teams on one game for 5–6 years), and leverage massive reach (audience bigger than Twitter) while collaborating across IPs like Call of Duty Mobile.
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chapters (4)
- 0:00Start
- 5:15Movies versus Tv Shows
- 7:41Callum Giles
- 16:43How To Structure the Teams To Support Multiple Games
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