The live ops power panel
summary
Panelists compare concrete live‑ops practice: long‑running titles (one >20 years, Subway Surfers ~6–7 years) require growing then sometimes shrinking teams (examples: 15→7 people) and tooling like CMS to stream content and toggle features without patches and platforms like GameSparks/UpCloud. They cite Facebook Messenger limits (no IAPs unless promoted), Russian match‑3s outselling King, community value via in‑game mail/chat and meetups, KPIs focused on retention, and rising use of machine learning for LTV and churn prediction.
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chapters (7)
- 0:00Start
- 3:58Facebook Messenger Games
- 8:50How Do We Reach Target Audiences
- 18:09Game Launch
- 26:43Chat Filtering
- 36:49What Is the Most Important Kpi We Have
- 41:37Where Do You Think Life Is Going in the Year To Come
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