Fireside chat: Brands and indies
summary
Curve Digital and PressSpace argue that a brand is more than a logo and must be built from day one: define core values, treat game studio and creator as brands, and expect 6–7 touches before purchase. Practical tactics include mapping channels to the sales funnel and migrating audiences across Facebook, Instagram and Twitter while checking analytics weekly. The market shift to games as a service means continuous engagement, and the panel cites a recent indie hitting around 2 million sales as proof a long build can pay off.
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chapters (15)
- 0:00Brands and indies intro
- 1:06Speakers' backgrounds
- 2:10Marketing beyond stereotypes and misconceptions
- 3:33Marketing evolution
- 4:58Branding meaning
- 6:20Indie brand expectations
- 7:48Personal branding
- 9:10Core values and vision
- 9:53Direct response vs branding
- 11:17Games as a service
- 12:40Audience and channels
- 14:24Data-driven changes
- 15:26Brands as identities
- 16:30Building trust and loyalty
- 17:34Early brand investment
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