Creative ways to make money in the mobile games market
summary
Panel claims rewarded video is the primary growth driver, with a Q4 eCPM range of $5–6 for brand buys, but warns of revenue cannibalization when videos flood users (one publisher accidentally set eight rewarded views per day and lost IAP revenue). Playables and offer walls decline vs. reward video, though offer walls still work when capped. Subscriptions, banners and native ads grow in specific regions, LiveOps and user‑generated content (Roblox model) are recommended as new, proven revenue builders.
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chapters (10)
- 0:00Introduction
- 2:32Monetization trends
- 5:24Subscriptions and premium models
- 10:49Rewarded video ads
- 17:32Lesser-used monetization formats
- 21:45Ad formats evolution
- 24:40Non-gaming monetization
- 31:082018 monetization predictions
- 35:59Q&A on non-gaming ads
- 39:02Rewarded video eCPMs
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