Messaging, Messenger, iMessage & More – Learnings and predictions from EU experts
summary
Panel gives hard numbers and concrete pivots: Facebook Instant Games launches in late 2016 and a web-to-HTML5 port draws 12–40 million users in weeks while iMessage experiments hit about 1.5 million downloads but stay US‑centric. Retention trends run below native mobile and loading size under 1 MB proves critical. Bots act as facilitators rather than players, roughly 80% of sessions are group play, and asynchronous cooperative mechanics outperform lockstep turn‑based designs.
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chapters (11)
- 0:00Messaging games panel intro
- 4:34Focus on messaging games
- 10:11Investing in instant games
- 13:20iMessage vs instant games
- 19:23Chat game discovery challenges
- 22:35Retention in messaging platforms
- 28:13Game design for chat
- 29:58Game mechanics and UGC
- 33:55Bots in chat games
- 36:07Q&A: Spam and Facebook
- 39:43Closing remarks
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