Designing games for optimal IAP
summary
Panel argues you must design the game first, then price: build a long playable core loop, soft‑launch and A/B test for retention benchmarks, then layer monetization. Use real-time price matching and player segmentation to push personalized offers, put flexible UI storefronts and daily‑reward funnels into every menu, and plan for a whale‑driven economy while serving low‑spend buyers. Examples cited: Narcos Cartel Wars, Clash Royale, Pixelberry and HQ Trivia as models; subscriptions and themed partnerships are experimental but promising.
AI-written summary · about
chapters (7)
- 0:00Start
- 10:02Business Model
- 10:19Knowing Your Audience and Knowing the Demographic
- 16:31Power Rangers Game
- 17:13Fable Legends
- 18:49Clash Royale
- 22:06Monetization Trends
related talks
45mDesigning games for maximum monetisation
50mPanel: How to Optimise Revenue & Retention for Your Games
26mMonetizing your games as a service
17mBuilding a Long-term Gaming App Business: Applying Lessons of the Past to Power Your Success
49mMonetisation Design - A Story of Love and Retention
16mon increasing your IAP revenue via dynamic pricing
46mPanel: Alternative ways to Monetise Your Games
43mBeyond Play: What Can Games & Apps Learn From Each Other?