How to use your mobile game for good
summary
War Child UK describes running a Game On hub since 2017 and raising close to £2.5m from industry partnerships over a decade while reaching about 140,000 children in Yemen in 2017. Concrete examples include Football Manager donating per sale, World of Tanks in-game charity purchases, This War of Mine DLC that sent all proceeds to the charity, a 2016 game jam with 12 studios, Dragon City event donations, a Respawnables healing weapon, DomiNations peace treaties, a virtual ceasefire on Nov 11, and a claim that 55% of gamers would buy in-game items tied to charities.
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chapters (13)
- 0:00Gaming for charity intro
- 1:51War Child’s four support areas
- 3:01Industry partnerships with War Child
- 4:29Game on campaign and game jam
- 5:12Retro campaign for Street Children Day
- 5:54WarChild FC football program
- 6:41Armistice campaign for peace
- 7:02Charity in live ops and events
- 8:09Charity-linked in-game items
- 9:13Transparent charity sales
- 10:36Advertising for awareness
- 11:21Virtual ceasefire initiative
- 12:01Empowering gamers to help
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