Through the looking glass – Following the rabbit down the data… Whole
summary
Claims that full transparency on an RTB platform + analysis of creatives, bids, apps and events cuts wasted spend and raises quality installs. Workflow moves through four phases — creatives, bidding, one-to-one app targeting, event targeting — and uses consumer purchase-intent data tied to device, city and event dates. Tests show one creative with ten times the clicks but one‑tenth the installs (waste), D30 retention examples at ~20% versus >40%, over 24 trillion calculations nightly across 4,000 app targets, resulting in more installs while spending less and then scaling with ML.
AI-written summary · about
chapters (7)
- 0:00Intro
- 0:46Transparent UA
- 2:40Transparency Overcomes
- 4:09Creative Analysis
- 6:20Daily Budgets
- 10:24Overview of Three Phases
- 11:45Events - Install Date
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