Monetisation revealed – stories and data behind ad revenue success
summary
Panel gives concrete playbook: treat opt-out rate as the primary daily health metric, not just eCPM; use mediation/waterfalls with 2–4 networks, then add more; build simple BI (SQL + Periscope style queries and a server-side aggregator) to attribute fill vs eCPM drops; fix bad placements (Bubble Island moved a forced-looking rewarded UI to a clear opt-in and saw engagement recover); expect low rewarded completion in hyper‑casual games; explore header bidding and cap repeat creatives.
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chapters (10)
- 0:00Ad monetization intro
- 1:06Developers' backgrounds
- 2:31Ad monetization failures
- 6:08Games shaping monetization
- 7:33Key ad metrics
- 10:24Playable vs interactive ads
- 12:55Rewarded vs interstitial ads
- 15:48Advice for new studios
- 17:37Ad trends 2018
- 19:24Q&A on user segmentation
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