The journey of a mobile marketing agency to the Korean gamers
summary
Rebound Mobile launches in 2016 as a six‑person agency and chooses South Korea over China and Japan because Western games perform better there and competition is smaller. Initial agency partnership fails, so a Korean‑speaking manager is hired and a local ad network portfolio is built over six months, starting with CPI performance buys then adding CPC/CPM and branding. Global platforms (Facebook, Google) still supply most volume, local networks show ~20% suspicious traffic, and localized creatives are mandatory.
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