The big three – China, Korea, and Japan Markets Uncovered
summary
Four games passed $1B in 2017 and every one originated in China, Korea or Japan; Japan is ~ $12B, China similar but with ~250% growth from 2015–2017 and ~550M mobile gamers, Korea ~ $3B with 80% growth. Lineage II Revolution posts ~$176M in a single-country launch month. Top Asian players spend ~3x the hours of Western top 10% players. Successful launches require three months of content ready, updates every two weeks, expect copycats within 14 days, and align expectations with publisher capability.
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chapters (11)
- 0:00Introduction
- 5:10Growth trends in Asia
- 6:55China market dynamics
- 9:26China gaming growth
- 12:17Korea gaming uniqueness
- 15:50User engagement differences
- 16:53Adapting Western games
- 19:01Strategies for Western devs
- 22:35Working with Asian publishers
- 24:44Asian games in West
- 27:15Predictions for Asian games
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27mWhy Western games struggle in Asia (and vice versa)
21mSpeed Panel: Eastern Eye: New Opportunities in Asian Territories
18mMeet the Dragon's neighbours – South Korea and Japan
20mThe Chinese Mobile Market in 2019
20mThe Asian games market and G-STAR
16mGameplay Comes First – The New Era For Global Mobile Gaming
25mThe games industry scenario in China – And the value a local publisher can provide