Being a truly international player in the games industry
summary
China has roughly ~600M mobile gamers and ad eCPMs jump to about $30 in good Chinese traffic, so revenue can rival the US; Android dominates (~85%) while iOS is ~15%, and WeChat H5 reaches ~300M players. Successful China launches require local partners, many channel SDKs (often ~20), and localization plus creative adaptation; aim for day‑7 retention >15% and watch a weekday dip / weekend spike. Japan rewards polished casual+RPG hybrids; promote via TV, pre‑registration and influencers; go to ChinaJoy and Tokyo Game Show.
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chapters (12)
- 0:00Introduction to international gaming
- 2:10Big international markets today
- 5:40Opportunities in Japan
- 8:10Challenges entering China
- 12:27International game trends
- 17:45What Chinese publishers want
- 20:58Indie scene across regions
- 22:01Marketing games globally
- 26:56Working for international companies
- 32:16Key international events
- 35:09Final advice for small studios
- 38:17Closing remarks
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