How to promote your games in the ever-changing Chinese market
summary
China shows 788 million mobile users and 554 million mobile gamers (2017–18) with mobile game revenue around 1.16 trillion yuan; iOS users spend more but Android dominates installs. Mintegral Grow claims a global ad platform with 1 billion daily impressions, SDK in ~4,500 apps and ~30 million daily China impressions, a self‑serve dashboard that exposes publisher lists, DSP/native and rewarded video traffic, an in‑house creative lab (My Works), and a test‑period + publisher‑pie adjustment workflow that improves UA scale and ROI.
AI-written summary · about
chapters (7)
- 0:00Introduction to talk
- 0:46Chinese gaming market overview
- 3:57Western games in China challenges
- 5:46Key Chinese platforms explained
- 8:37User acquisition partnerships
- 11:30MintaGrow services introduction
- 15:16Q&A session
related talks
20mThe Chinese Mobile Market in 2019
19mTips on making your hyper-casual game a success in China
25mThe games industry scenario in China – And the value a local publisher can provide
21mThe future of the Chinese mobile games industry
21mSpeed Panel: Eastern Eye: New Opportunities in Asian Territories
22mThe games industry scenario in China and the value a local publisher can provide
27mThe year of hyper-casual in China
14mA new opportunity for casual game success in the West and China