Gold standards for acquisition and retention
summary
User acquisition costs rise, so teams focus on measurable LTV, 7- and 30-day churn, and creative channels: Chartboost for UA, Megacool for user-to-user referrals and recorded-share clips, Libring to aggregate ad network data, and 4EversGames/Gender Technologies for interactive streaming. Playable ads lift conversion and retention for puzzles, match-3 and slots while mid-core titles need video creatives. Friend invites show 60% higher D14 retention and about 2x revenue versus regular organic installs, so community management and iterative A/B testing drive sustainable growth.
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chapters (9)
- 0:00Introduction and panel setup
- 2:17User acquisition challenges today
- 7:20Creative user acquisition strategies
- 9:56Importance of retention strategies
- 12:06Community and feedback for retention
- 17:03Ad relevance and gameplay alignment
- 20:38Effective ad formats by genre
- 23:20Organic acquisition tips
- 24:46Retention differences organic vs paid
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