Promoting games the app stores won't
summary
Panel argues discoverability fails on Apple/Google and gives concrete alternatives: Epic fortnite: 15M installs in 21 days as proof self-distribution pays; Huawei runs a 400-person app gallery team and offers SDKs and white‑listed ad networks; Nutaku/Tamalaki build vertical stores (adult, hidden‑object) and one reports 57% mobile traffic; regulators levy €4.32B/€2.42B fines against Google, suggesting Android forks and manufacturer stores could rise — expect heavy engineering, whitelist work and preinstall deals.
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