How offline advertising can boost your mobile and digital acquisition performance
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Specialist Works shows TV lifts mobile UA beyond the short attribution window: app installs often surge up to 40 minutes after a spot instead of immediately, so last-touch systems misattribute impact. Built an in-house analytics stack called KO dusim to measure campaign afterglow, cross-channel lift, and program-level effects across 27 markets. Examples: a 100k Game of Thrones spot (2am) vs a 50k repeat (9pm) produced very different responses. Testing requires scale — roughly 20k test budget in a small market to see measurable uplift.
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