Going global: Bringing giant games from South Korea to the West
summary
Netmarble explains how Asian hits are adapted for Western tastes by changing UI, art, tutorials and difficulty rather than only translating. Lineage 2 Revolution runs on Unreal 4 engine, supports 50 versus 50 castle siege and earns over $1 billion from more than 30 million downloads after adding shorter tutorials, easier leveling, new PvP modes and localized music and influencers. A long‑running mobile title required six months of redesigning characters, tutorials and marketing to stop losing retention in Western launches.
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chapters (9)
- 0:00Introduction and background
- 1:05Netmarble's global expansion
- 2:37Success of Seven Knights 2
- 6:45Mundo Marble's journey
- 10:21Localization challenges
- 11:37Music and marketing strategies
- 13:23Influencer and celebrity campaigns
- 16:24Global publishing strategy
- 16:47Q&A session
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