Unity Mobile Business: LiveTune - Increase mobile retention and session length
summary
Unity LiveTune from Unity Ads automatically adjusts asset quality per device using Unity’s dataset across ~3 billion devices to raise retention and LTV. Implementation is ~20KB and takes under half a day; run an A/B for ~12 weeks with ≥20% test and ≥1,000 DAU. Case results: average FPS improves by ~5 points, 50% increase in long‑term attention on Android, and another partner sees 26% lift in day‑1 retention, 17% more playtime and 200 engineering hours saved.
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chapters (9)
- 0:00Start
- 2:51Device Fragmentation
- 4:21Benefits
- 4:44Increasing the Market Coverage
- 7:04How Live Scene Works
- 7:44Content Configuration Section
- 9:23Dynamic Training
- 10:59Launching with an a / B Test
- 11:57Requirements
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