Badland Brawl and Rumble Stars Soccer soft-launches
summary
Frogmind ships two soft-launched realtime PvP games: Badland Brawl (9 months) and Rumble Stars Soccer (4 months), built with server-run battles to stop client hacks but costing server capacity (one server ≈1,000 battles ≈2,000 concurrent users ≈30–45k DAU). Matchmaking needs about 5,000 daily active users to hit <10s waits. UA spends run ~$60k UA for 120k installs (iOS CPI $0.20–$0.40, Android $0.10–$0.20); retention rises from ~20–25% to ~45% after fixes; an influencer clip yields 9,000 installs in three days.
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chapters (10)
- 0:00Introduction and company background
- 4:51Badland Brawl gameplay overview
- 5:38Rumble Stars Soccer soft-launch
- 7:07Matchmaking and user acquisition challenges
- 10:46Server-driven multiplayer approach
- 12:09Soft launch strategies and costs
- 13:59Retention improvements and user analysis
- 16:15Retention benchmarks and UA results
- 17:41Influencer marketing and unexpected success
- 19:27Soft launch challenges and lessons learned
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