The real story of mobile game ad monetisation
summary
Panelists describe concrete experiments and outcomes: integrating dozens of ad SDKs causes a 23% crash rate; building an in-house ad server takes two years of work and is later abandoned in favor of mediation; adding an offer wall lowers IAP in top-performing territories until it’s gated after X days; rewarded-video caps (about five per 4–6 hours) and clear UI signals boost engagement; recommendation is to start with mediation/server-to-server wrappers, run soft-launch tests with max ads then scale back, and measure CPM by region.
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chapters (9)
- 0:00Introduction and panel setup
- 2:09Failed ad monetization experiments
- 8:13In-house vs third-party mediation
- 11:07CPM floors and waterfall strategies
- 14:42SDK integration and ad formats
- 15:46Interstitial ads revival and best practices
- 18:16Quick tips to boost revenue today
- 22:07Getting started with ad monetization
- 25:38Audience questions and closing
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