Looking beyond blindness: The important role of the disabled in product development
summary
Advocates embedding accessibility from day one so it’s part of the budget not a costly retrofit, with concrete features: descriptive audio, customizable subtitles, larger text, high-contrast UI and small GPS radius expansions for location games. Example project Alvin from Earth plans full narration for every on-screen action; Netflix-style audio description wins loyalty. Colorblind changes in Candy Crush reportedly cut revenue; color blindness affects ~12% of UK men. Early consultation yields usable design, wider reach and measurable revenue benefits.
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chapters (9)
- 0:00Introduction to inclusion
- 1:46Personal journey and advocacy
- 3:13Misconceptions about disability
- 5:22Disability and consumer power
- 6:46Why accessibility matters early
- 8:52Unexpected benefits of inclusive design
- 10:40Consulting disabled users
- 11:47Inclusivity as a shared goal
- 14:40Q&A with the audience
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