7 post-launch CRM strategies you need to know to maximise game revenues
summary
DeltaDNA platform data shows about 70% of daily revenue comes from players who installed over a month ago and 60% from those over three months, while 30% of players install within a week; 65% of games follow a quick boom-and-decline curve and 35% sustain revenue long term. The platform sends ~200 million messages/month, 60% of games run timed offers that lift session revenue ~30% (~$0.38), only 15% run personalized campaigns which lift revenue ~47%, and just 5% use A/B testing or optimization.
AI-written summary · about
chapters (16)
- 0:00Intro
- 1:05Old games vs new games
- 3:35Game trajectory
- 7:00How ready are people
- 9:20Timed offers
- 10:22Weekends
- 11:02Weekend uplift measurement
- 11:55Targeted offers
- 12:26Target off
- 12:53Player targeting
- 14:23Personalized campaigns
- 14:47Optimize promotions
- 16:10Build sediment layers
- 16:35Timing is everything
- 17:12Questions
- 19:25Data