PGC Helsinki 2018 Pecha Kucha sessions: Rovio's Måns Wide
summary
Rovio runs a support team that talks to top spenders daily and turns anonymized metrics into stories so designers know names habits and life events rather than rows in a spreadsheet. The game has two million daily players and one top spender who triggers a record purchase spree during his daughter’s wedding, proving personal context changes behavior. Practical tools are support specialist interviews and customer stories, turning a whale turned human insight into design and monetization decisions.
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