Facebook on Instant Games
summary
Facebook Instant Games runs across web and mobile with 4,000+ games live and claims reach into Facebook’s 2 billion monthly users and 1.3 billion Messenger users. The platform adds APIs for matchmaking, leaderboards and cross-promotion (15% of new players via cross-promo), supports no download required play, home‑screen shortcuts that drive repeat visits, Audience Network interstitials and rewarded video plus Android/web in‑app purchases, and recently relaxed Android revenue cuts to help developers scale.
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chapters (7)
- 0:00Introduction and Facebook gaming
- 3:59Instant Games origin and evolution
- 7:57Growth and discovery strategies
- 11:53Monetization tools and methods
- 13:38Developer tools and APIs
- 16:49Future platform enhancements
- 17:12Q&A session
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