Levelling Up Your Mobile Gaming Strategy on Snapchat
summary
Snap claims 500 million monthly users and 280 million daily active users, with 5 billion snaps and 200 million AR engagements every day. Snap Games sees ~200 million players, Snap Kit has 800+ integrations and 150 million monthly users, and Bitmoji Kit plus a Unity plugin brings avatars into games. Ad products include Snap Ads, Collection and Story Ads with new pre-register and play CTAs, first‑party gamer audiences and the Snap Audience Network; App Ads Kit offers a privacy‑first measurement path and iOS ATT compliance.
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chapters (18)
- 0:00Start
- 2:16Agenda
- 3:50The Snapchat Generation
- 5:02The Snapchat Experience
- 6:36Snap Map
- 6:52Discover Feed
- 7:26Augmented Reality
- 7:59Augmented Reality Lenses
- 8:44Full Body Tracking
- 10:24Snapkit
- 10:57What Is Snapkit
- 11:35Bitmoji Kit
- 13:57Ad Units Snap Ads
- 14:44Story Ads
- 15:39First Party Targeting Audiences
- 16:08Snap Audience Network
- 16:52Privacy
- 19:31Three Key Takeaways
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