Games industry influencer campaigns: Facts and figures from the trenches
summary
Agency-run data shows YouTube campaigns average 6.3% engagement and channels convert about 31.7% view-to-subscriber with average watch time ~5m49s (one third of an 18‑minute video). Sponsored videos deliver ~85% of organic views and links click at ~2.2% CTR. Only 26.2% of gaming videos cover mobile and a mere 2.73% of those are sponsored; a sponsored push yields free follow-up coverage about 36% of the time and most views arrive in the first three days.
AI-written summary · about
chapters (11)
- 0:00Introduction and agenda
- 0:45About Neva and its services
- 2:10Growth of influencer marketing in mobile games
- 3:55Evolving influencer marketing tactics
- 5:00Integrating influencers into marketing
- 6:46Sponsored vs organic influencer content
- 8:11Key takeaways for influencer campaigns
- 8:33Facts and figures from campaigns
- 13:06Top mobile games and sponsorship trends
- 15:40Macro vs micro influencers comparison
- 17:07Q&A on tracking campaign impact
related talks
39mCurated Panel: How Brands & Publishers Are Navigating The New Gaming Media Landscape In 2026.
23mWhat's the point of the games media anyhow?
51mThe Evolution of Game PR and Marketing
55mMedia that evolves a gamedev specialist: how, why, and where to transform knowledge into influence
34mDear Influencer Agency
20mYou Watch, You Give, and You Engage: A Study of Live Streaming Practices in China
49mGame Journalism Panel
27mMonetisation masterminds