Curated Panel: How Brands & Publishers Are Navigating The New Gaming Media Landscape In 2026.
summary
Publishers report selling rewarded video with engaging end cards, in‑game billboards and full game integrations to brands like McDonald’s and L’Oréal, aiming for higher CPMs and better retention; one campaign logs 17 installs but 6,000 app opens and a $130 CPI that proves install KPIs mislead. Measurement tools cited include Branch, MMPs, gyroscope attention tests and brand lift studies, plus mediation and DMP layering to create addressable, premium inventory.
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chapters (8)
- 0:00Start
- 0:28Panel introduction
- 4:21Gaming media trends 2026
- 8:16Agency perspective on brand advertising in games
- 13:10Brand ad strategies
- 22:45Publisher recommendations
- 28:012026 investments
- 36:23Q&A: Mobile ads in funnels
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