Panel: Beyond Downloads: The New Rules Of Games Marketing
summary
Put marketing before code: define target personas, run a SWOT and comp analysis, and pre-produce post-launch content so launch momentum doesn’t die. Treat UA as long-term value management not just install buying; rewarded engagement doubles or triples long-term retention in their examples and lets teams cut retargeting spend. Use short A/B experiments (two weeks) and aggressive AI/ML testing to find high-value cohorts, align KPIs to product life phases for evergreen games, and keep community investment as a measurable re‑engagement channel. pre-produce post-launch assets aggressive AI experimentation
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chapters (9)
- 0:00Panel introduction
- 1:09Marketing experts on panel
- 3:18Pre-development marketing
- 7:56Successful game launch
- 9:41Mobile marketing with AI
- 10:47Retention beyond installs
- 16:09Evergreen games long-term
- 20:01Community-driven marketing
- 22:48Key takeaways
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