Session: From Installs To Lifetime Value How Snapchat Powers Gaming Growth

on YouTube ↗26m

" summary

Snap reports concrete lifts: the App Power Pack drives a 25% increase in installs and an 18% uplift in unique converters. Performance tools include target cost (case study: Play Games Win Cash sees ~85% lower CPI and ~6x more first‑time purchasers) and value optimization for LTV cohorts. Measurement upgrades use an advanced SRN partnership and a new app acquisition conversion metric that cuts reporting discrepancy to ~5–10%, enabling the ad stack to optimize toward attributed installs and conversions rather than broad audience reach.

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" chapters (14)

1. 0:00Introduction
2. 1:12Snapchat’s role in gaming growth
3. 2:34Four pillars for growth
4. 3:40Revenue with subscriptions
5. 5:28Ideal audience for gaming
6. 9:43Ad stack optimization
7. 11:53Cost solution for user acquisition
8. 14:42Seven-day click optimization
9. 15:24Value optimization for LTV
10. 16:29Privacy-centric reporting
11. 20:06Acquisition conversion metrics
12. 23:16Creative formats for conversions
13. 24:20Playables for engagement
14. 25:46Q&A