Session: You Grew D2c In 2025. Now What? How To Level Up D2c In 2026
summary
2025 opens a no-fee window: Epic v Apple (iOS US) and Epic v Google (Android US) allow steering players to web stores without platform commissions, and a FastSpring/Omdia survey finds 57% have web stores, 96% of the rest plan one, and 95% increased investment; 70% report D2C revenue growth. Expected changes: platforms propose a linked-payment fee (examples floated up to ~20%) and Japan enacts the Mobile Software Competition Act. Tactics that work now: use non-linked text, email/social/community channels, treat platform fees as an initial customer-acquisition cost, and segment purchasers after the first web purchase.
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chapters (12)
- 0:00D2C growth in 2026
- 1:52Speaker background
- 2:342025 D2C revenue shift
- 4:18D2C adoption survey
- 7:06US platform fee opportunities
- 8:32Japan regulations and momentum
- 9:54D2C future outlook
- 10:55Platform fees impact
- 13:24Alternative growth channels
- 15:50Customer acquisition costs
- 17:12Regulations and growth
- 18:58Closing and Q&A
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