Session: The End of Global DTC: How Regulation Is Forcing Regional Player Flows
summary
May 2025 court wins remove anti‑steering and trigger explosive DTOC growth with many games doing north of 50% of US volume via open steering linkouts to web‑based checkout links. App stores respond with appeals and proposed taxes on linkouts, and Android faces broader distribution and payment changes. Recommended stack is a live loyalty/web portal and a web‑store fallback that captures emails and non‑commerce engagement, plus a launcher product for sideloaded distribution; linkouts so far increase rather than cannibalize web‑store revenue.
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chapters (12)
- 0:00Global DTC regulation challenges
- 1:11App store policy background
- 3:58App store regulations since 2021
- 6:27Policy archetypes for developers
- 8:11Regulatory landscapes by country
- 9:12US regulatory changes impact
- 11:36Compliance strategies for steering
- 13:02Fallback strategies in restrictions
- 16:13Tactical DTC adoption approaches
- 17:37Global DTC solutions outlook
- 19:04Key takeaways for developers
- 20:28Q&A
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